![]() We’re creating a myth that does these things while also challenging audiences to think.The myth is that located in Rochester, NY, is the Escherian Stairwell, an architectural marvel that seems to violate the laws of physics and basic logic by looping back into itself. ![]() The video was a bit of trickery created through the use of deceptive camera angles, careful editing, and digital effects, produced in conjunction with a (failed) campaign (“The Stairwell Project: Building a Modern Myth”) intended to help fund the creation of videos, articles, web pages, and other material establishing a backstory for the mythical stairway in time for Imagine RIT, the school’s annual Innovation & Creativity Festival:The most powerful aspects of myths are their ability to incite wonder and excitement. ![]() Quite obviously no physics-defying “Escherian Stairwell” exists in the real world.
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